PRWeek: WE appoints digital and strategy director
WE appoints digital and strategy director from Cancer Research
UK WE Communications has appointed Cancer Research UK's social lead Cecilia Dominici as its digital content and strategy director.
PRWeek, April, 10 2019
(Image courtesy of Cecilia Dominici, LinkedIn)
Dominici will join WE’s leadership team following several recent senior hires, including directors Gilian Daines, who joined on 1 March, and Louise Waller, who joined on 1 April.
Reporting into UK managing director Ruth Allchurch, she will be responsible for building WE’s digital practice and growing its client base across the UK.
Dominici brings more than 10 years of experience in digital communications and social media, leading owned, earned and paid campaigns. She has driven content innovation and managed strategy in the consumer brand, technology and health sectors.
At WE, she will provide senior counsel for the agency’s existing UK and global clients, including Aruba, Capgemini and iRobot.
"This is a really exciting move for me as I join a growing and entrepreneurial agency in the UK," Dominici said.