The Holmes Report: EMEA News In Brief
WE in the News
EMEA News In Brief (August 5, 2019)
People moves and hires at GCI Health, BoldT, EY, Viewsonic, Nexum, Babel, Stand Agency; new work for WE Communications and M&C Saatchi PR; and more.
The Holmes Report, August 5, 2019
(Image courtesy of Careology)
LONDON — Careology, an app that supports cancer patients through health technology, has appointed WE Communications as its PR agency after a competitive pitch. WE will be responsible for raising awareness of the innovative health platform and has created a team of health and technology experts to meet the client brief. Careology CEO Paul Landau, who founded the company after his wife’s cancer diagnosis and treatment, said: “We knew we needed an agency that had genuine in-depth expertise in both health and technology. I also wanted to find a partner agency that understood the nature of a start-up business; one that has the scale as we grow and realise our ambitions to go global.”