Alan VanderMolen: Live Podcast with ICCO
WE in the News
International Communications Consultancy Organisation (ICCO) welcomed WE Communications President Alan VanderMolen for the Holmes Echo Chamber Podcast, interviewed by Arun Sudhaman, CEO, Holmes Report and a live audience.
“Holding companies aren’t buying PR agencies at the moment. Consolidation is not innovation – some groups are playing defense. For public relations to compete with the advertising industry, for example through film campaigns, it must be willing to adapt to changing demands. Communicators are often being relegated to the back room as they see their budget being given to the marketers”.
Listen to the full podcast here.