iwd-blog

‘Each for Equal’ exists beyond International Women’s Day

09/03/2020
— WE Communications 

International Women’s Day on March 8 has come a long way since being recognised by the United Nations General Assembly in 1975 as an official World Day, where it’s now celebrated in more than 100 countries. A global day of celebration to mark the social, cultural, economic and political achievements of women – it is also a day for action where we strive for female equality.

This year’s theme #EachforEqual is derived from the concept of “collective individualism”. We need to amplify and recognise the diverse voices that contributes to society, pushing towards a gender equal world. An equal world is one where every individual has an opportunity to accelerate change to better our lives, whether it’s in sports, politics, business or in the home – it’ll be a true reflection of our society.

At WE Communications, we have a strong female heritage stemming from our founder Melissa Waggener. As a business, we have built a culture of belonging that celebrates our collective individualism, which allows us to benefit from greater creativity, unity and purpose.

This year, to mark International Women’s Day, several members at WE UK have shared their thoughts on how they’re inspired by this year’s theme and what it means to them: 

Rose Porter, HealthCare Intern

For me, being an individual means standing up for what I believe in and having a strong sense of worth. I see a gender equal world as one with an accurate representation across our workforces and equal access to opportunities, regardless of gender.

Krizzia Maitaram, EMEA Accounts Assistant 

I believe that equality doesn’t solely mean getting the same opportunity as others, because we all come from different backgrounds and circumstances. In life, work and society, some will need more support than others to achieve their goals and dreams – but that doesn’t mean they shouldn’t have an equal chance to do this. To put it simply, for me, equality means fairness!

Roi Perez, Digital Content Manager

“I think being ‘me’ is all about improving on what’s come before and challenging society’s current structure. Learning to let go of gender stereotypes and accepting the fluidity of modern life, being an ally to friends from across the spectrum of genders and religions. A gender equal world is one where we address the imbalance and take action to do so.”

Jillian Tonkin, Account Manager

To me, Each for Equal means a world without bias, stereotypes or prejudice not just towards women, but particularly women from different backgrounds, religions, ethnicities, LGBTQIA communities etc. It means equal pay for equal work and choice without judgment.

Having been lucky enough to grow up surrounded by powerful, kind, empathetic, successful women, I feel it’s my duty to do the same to the younger women in my life. Mentorship for younger women is so important, both personally and professionally.

The past few years has seen an unprecedented female movement around the world with the rise of #MeToo. Gender equality is a global conversation. It is not one that sits in silos with marginalized groups – it’s one that reaches across all levels in businesses, politics and society. As a communications organisation, our purpose is to help shape conversation and challenge those in power to deliver a gender equal world.