WE UK Strengthens Health Offering
WE Press Releases
WE UK APPOINTS CATHERINE DEVANEY AS IT CONTINUES TO TRANSFORM ITS GLOBAL HEALTH OFFERING
LONDON — January 4 2018 — WE UK today announced the appointment of Catherine Devaney to lead its growing health sector business. In her new role, Catherine will build out WE’s health communications capabilities, while growing the client base across pharma, med-tech and consumer health.
Catherine joins a team of integrated communications professionals in London that has recently won Elsevier (EMEALAAP). Her appointment is the latest in a wave of new hires as WE expands its global health offering. Catherine joins Shefali Srinivas in Asia Pacific, Sarah Aldridge in Australia, Bianca Eichner in Germany and Stephanie Marchesi in the US as the core of the global health team.
“The momentum we are experiencing in our health business is underscored by our ability to attract top talent, and I am thrilled to have Catherine join WE at such an exciting time for the agency,” said Marcus Sorour, General Manager at WE UK. “As WE continues to focus on helping businesses and brands propelled by innovation, technology and increasing expectations from stakeholders, health is a key sector for us. With patients more empowered than ever before and the regulatory environment changing, the pressure to innovate is huge. Catherine’s track record in health will move WE to the next level.”
Catherine joins from Red Door Unlimited, where she has been for 16 years – most recently as Managing Director. She’s spent 20 years working with blue chip pharmaceutical clients including AstraZeneca, Astellas, Bayer, GlaxoSmithKline and MSD, and has a wealth of experience in health communications, with particular expertise in brand launch excellence, issues management and patient activation.
“WE has a very strong point of view, steeped in an understanding of increasing expectations,” said Catherine. “The agency already has great health clients, and I'm excited to build on this to create a health offering which is known for its focus on the client experience, quality of people and results – with investment in the team being the foundation for this. My first task will be adapting WE’s Brands in Motion IP for health clients.”
WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move. http://www.we-worldwide.com
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