black and white hong kong skyline, Anne Geronimi, WE Communications

Anne Geronimi appointed APAC Brands Head


WE Appoints Anne Geronimi as APAC Brands Head


HONG KONG — February 20th 2018 — WE today announced the appointment of Anne Geronimi as Managing Director and Regional Head of Brands in Hong Kong. Geronimi joins a team of integrated communications professionals to drive WE’s consumer sector in the region. In her new role, Geronimi will build out WE’s consumer communications capabilities while at the same time adding leadership depth to the Hong Kong office.

“Our consumer sector is expanding rapidly in Greater China and across APAC. There is great potential for WE to provide a modern, integrated offering to companies in APAC,” said Alan VanderMolen, President International at WE. “Having strong leadership in Hong Kong is important, and Anne will be responsible for  driving further growth, developing the team in Hong Kong, and expanding WE’s consumer portfolio across Asia Pacific. She has an excellent record of building strong teams, and a staunch focus on developing strategies for global brands locally. I am delighted to welcome her to WE.”

With over 18 years of experience in Asia covering both brand and corporate communications, Anne is a specialist communicator in the lifestyle sector. Before joining WE, she was Vice President and General Manager at Ruder Finn in Hong Kong in charge of the agency’s lifestyle practice with a client portfolio including Richemont Group and its brands such as Cartier, Kering Group, L’Oreal Group, Moet Hennessy Diageo, Bang & Olufsen, and Macy’s. This wealth of experience with local and international brands will be incredibly beneficial to WE’s current roster of consumer clients in the region.

“I am thrilled to be joining WE at this time. The agency has a culture that is clearly focused on its people, which aligns with my own passion of building dynamic, integrated teams,” said Anne. “WE is at an exciting period of transformational growth, and I look forward to harnessing the agency’s current momentum to drive impact for our consumer and lifestyle clients.” 

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move.

For more information, press only: James Fearnside,, +852 9426 4921