Setting phasers to “health” & “wealth”
Engaging with Microsofties meant capitalizing on their culture. Research showed that Microsofties love data and that their finances are top of mind. The next step was logical. Craft a campaign around a message that clearly articulated the value of Know Your Numbers and jived with their culture. That message: Live Long & Prosper.
The campaign kicked into warp drive. A majority of employees engaged with the financial and health screening. But the greatest result for Microsoft? Watching its employees adopt healthier lifestyles and make positive changes to their finances. And, the Star Trek-inspired creative was the talk around campus. It even caught Mr. Sulu’s attention (that’s George Takei for the non-Trekkies in the audience).