Deputy MD and Head of Healthcare, UK
Catherine is responsible for the UK health practice and part of the global team which is transforming the WE health offering. Informed by WE’s proprietary data, Brands in Motion, she has a clear view on what health brands need to do to improve engagement with audiences and how to provide insight-driven recommendations to clients across the health and well-being sectors.
Having worked in healthcare communications for 20 years, Catherine has built up expertise in creating communications strategies firmly aligned to brand objectives, planning for and managing HTA communications, delivering awareness campaigns that truly activate patients, and executing product launches to perfection.
Therapy area experience includes autoimmune disease, CVD, dermatology, oncology, rare diseases, urology, vaccines as well as consumer health brands and working with NGOs.